Have you ever thought about what goes into the creation of the stunning designer bathing suits you see around? As summer approaches, more and more people are going to be heading to the pool and the beach, and it will be pretty common to see some of them rocking this design.
Previously seen as a style of swimwear suited to older women or those who were self-conscious about their stomach areas, designer bathing suits have become a popular option for all types of women to wear. This has helped to diminish the status symbol of the bikini and take away some of the toxic pressure placed on women to look “bikini fit”.
Of course, now there are many high-quality designer bathing suits out there for women to choose from, and the options feel limitless. Due to the rising popularity of this swimwear option, more brands that have traditionally only done bikinis are jumping on the bandwagon and catering to this emerging market.
So, what goes into the creation of designer bathing suits? Let’s take a look.
1. Artistry
Naturally, the best designer bathing suits are going to come from a creative place and have artistry worked into their conceptualisation. This is what sets them apart from the typical mass-market types of swimwear that are made with less artistry and more of a focus on function and affordability.
The best examples are those that have unique decorative elements and outlandish patterns that make them truly eye-catching. However, there are also more subtle options out there that have been made with a high degree of artistry.
It would not be a designer bathing suit unless a lot of care and thought was put into the creation of it from a talented professional. Normally this person will have decades of experience behind them that make them an expert in what they do.
2. High-quality materials
A designer bathing suit should also be made with the best quality in materials so that it can earn its name and have a higher price tag than other options. It needs to be able to last the test of time, being worn often during the summertime and withstanding the extra strain that is put on it by being something people wear outdoors and in the water.
The materials that designer bathing suits are made with should be comfortable for someone to wear and should not degrade in their appearance over time. They need to be able to stand the test of time since people with be making a significant investment into them and what to get value for money.
A good swimwear product should be something that the buyer is able to wear for years on end as long as they still fit it. They should not have to worry about it falling apart and only lasting a few outings.
3. Marketing
Marketing is also a key aspect of creating a designer bathing suit since people need to be told about it and shown why it’s a good idea for them to buy it. Most of this marketing will revolve around showing a model wearing it and demonstrating what it will look like and the effect it will create.
Marketing will often invoke the prestige of the brand and talk about how good the value of the product is. Depending on how well known the brand is, the marketing will benefit from word of mouth advertisement as people talk about the product organically because they are followers of the brand or swimwear fashion in general.
There you have it, 3 things that go into the creation of designer bathing suits.