How does a Sydney PR agency work its magic? Why do so many domestic brands hire their services when they want to maximise their commercial appeal and reach the right people?
Every client is unique given their circumstances, but there are common themes that are evident in this particular industry.
This is an opportune time to survey the commercial strategies that a Sydney PR agency will adopt for client campaigns.
Objectively Assessing The Brand Position
The first approach that a Sydney PR agency will take in this context is delivering a thorough report and analysis of the position the brand finds itself. While some organisations introduce outsourced support as a complementary feature, most constituents realise that they have shortcomings that need to be addressed in this context. By removing any interpersonal conflicts, agendas and office politics around the brand position and commercial perception, it is easier to create goals that everyone is aligned with.
Controlling Owned Media Narrative
Any business or brand will have a capacity for owned media space. This includes a website, a social media feed, a magazine, a newspaper column or any domain where the enterprise already has a platform to create content and engage with its consumer base. One of the strategies that a Sydney PR agency will provide for its members is controlling this space and ensuring that there is a consistent agenda in play, synchronising all efforts to take the brand to the next level.
Achieving Earned Media Coverage
Sydney clients who need assistance with a PR specialist may very well struggle with the idea of earned media coverage. This is when the hard work really pays off, earning rave reviews from customers online, having positive mentions on social media, being the subject of quality media coverage and seeing others post and comment about the expertise of the product or service. There are a number of tactics that PR representatives can deploy in this regard, but it will be a fundamental principle that is used to amplify the standing of the entity.
Targeting Paid Advertising Opportunities
Not all publicity can be free, especially if the brand is starting from a low base or requires a very targeted approach. Thankfully the use of a Sydney PR agency comes into play in this setting because they will look at paid social ventures, pay-per-click advertising, paid influencers, display ads and retargeting as measures that gain traction. By sitting down with the operators, it will be possible to lay out a budget that is affordable and controlled.
Developing a Sustainable PR Footprint
Pushing for short-term gains is one thing, but the real objective of a Sydney PR agency is to ensure that there is a sustainable footprint achieved for reputation management and brand awareness purposes. Employees on the ground will be trained, techniques will be applied and efforts will be made to reduce tactical errors around PR methodologically. These are subtle approaches that have to be synchronised and carefully planned, but once the ingredients are put together, outlets will realise that they can transfer those skills to new campaigns.
Flexible Contract Terms
The worst experience that any organisation can have with a Sydney PR agency is being tied down to an inflexible agreement where the brand is limited by its scope to make independent moves. Thankfully specialists in this market are much more flexible than this, offering rolling contract terms that ensures the business can manoeuvre according to new conditions and circumstances. This is a strategy that outlets will apply to their constituents to entice engagement and remove any doubt that they could have about their commercial viability.